PACKSHOT
PHOTOGRAPHY
HUMBLE
IS OFTEN UNDERVALUED
A packshot is a still or moving image of a product, usually including its packaging and labelling. They are simple to set up and allow for high volumes to be photographed in a session.
When you have high volume or similar shaped products to sell, our packshot team can help you create…
Simple hero shots
Creating interest in a simple stand-alone or collection of products.
Whether you refer to a hero packshot as an image to be used on product packaging, a marketing shot for a banner on a website or an optimised e-commerce image for Brand Bank, we have photographed them all.
Cut-Out the background
Once we have your packshot, we can cut it out for you… this process allows your images to be placed in
No physical product?
No problem!
We can create packshots in CGI, so if you’re testing the market, awaiting physical products to arrive or simply want to recreate the exact size, shape, colour and lighting across a product range, then this is the service for you.
Supercharge your packshots
with 360 animations
Movement is essential to help your products stand out on the web and on social.
It has been proven to increase dwell times, and user engagement and can even reduce basket abandonment… we can deliver in multiple formats from an animated gif to mp4 and even hosted so your customers can control the movement.
Want something more creative?
Then product photography is for you!
Packshot Photography FAQs
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A packshot is a still or moving image of a product, usually including its packaging and labelling. They are simple to set up and allow for high volumes to be photographed in a session.
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Accuracy breeds trust, and this is so important when it comes to packshots. A good packshot provides an accurate presentation of the qualities of the item for the customer, ideally making it look attractive and encouraging, but without feeling like it’s not a clear and accurate representation.
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Popular across everything from magazines and billboards, to catalogues and e-commerce pages, packshots are still or moving images of a product. Packshots aim to show an accurate representation of the product, sometimes with its packaging and labelling.
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We can provide photo retouching for removing unwanted marks, cut out, change colour levels, saturation and brand colour matching, we call this Post-Production. Ensuring the image shows the pack in its best light and all images are consistent.
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All the post-production of a packshot will consist of five stages. First, you cut the product from the background. Second, you choose a desired uniform background, or if you want it to be cut out on a white background. Third, you retouch the surface of the photographed item. Forth, you correct the colour palette of the photo, manipulating saturation, vibrance and contrast. And finally, you decide on the file formats required for your purposes: .png, .tif, .jpg.
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Yes. Packshots can be optimised for use in e-commerce. Some providers call this creating Hero shots, but we prefer the term optimised, because this more accurately explains the process. Optimising pack shots means we edit the front of pack (FOP) to make the key information more visible and striking, which works better with the small thumbnails used in e-commerce and on mobiles. Information such as branding, flavour, weight, colourway, and allergen information is optimised for better viewability on small screens.
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